Creative technology is increasingly central to digital marketing. For that reason, in 2007 Dare invested in a bespoke New Product Development department: Dare Labs. Steered by representatives from all disciplines and key client teams, this dedicated resource has a remit ...Continue Reading...

Sarkissian Mason bring to light the reality of homelessness with virtual reality in this new outdoor effort for Pathways to Housing. Pedestrians encounter a life-size digital projection of a homeless man, shivering as he sleeps on the street. A message ...Continue Reading...

Here is an interesting promotional conceptual video by Penguin Books showcasing the possibilities on the iPad. Some really nice ideas here showing you new ways of interacting with information. ...Continue Reading...

Adobe and WIRED Magazine unveil a new digital magazine experience. Developed with Conde Nast, this prototype runs across different device types with Adobe AIR and illustrates the possibilities for magazine publishers to reach readers in new ways. Check out Adobe.com ...Continue Reading...

Last Call is the first interactive horror movie in the world where the audience is able to communicate with the protagonist. A film controlled by a member of the audience, thus blurring the boundaries between game and film. Language recognition ...Continue Reading...

The interface appears to be pen-based and centered around drawing and writing, with built-in handwriting recognition and a corresponding web site that allows access to everything entered into the device in a blog-like format complete with comments. Courier will also ...Continue Reading...