For a long time, watching television was a straightforward event. The couch in the living room was facing the TV and a certain number of channels played certain shows at a designated time. When someone said, “I’m going to watch ...Continue Reading...
Interactive Window Concept made for the module Advanced Interface Design at Hyper Island hosted by North Kingdom. Credits: Beatriz Areilza cargocollective.com/bareilza/ Gustaf Engström gustafengstrom.se Juliana Oliveira Silva cargocollective.com/julianasilva Lucas Lima luklima.com Marcus Wallander lorem-ipsum.se Coach during the project: Thomas Larsson at B-Reel (Stockholm) ...Continue Reading...
The BMW Flash Projection campaign was developed at Serviceplan, Munich, by executive creative director Matthias Harbeck, chief executive creative director Alex Schill, creative director/copywriter Matthias Harbeck, creative director/copywriter Helmut Huber, copywriter Lorenz Langgartner, art directors Veronika Broich and Thomas Ardelt. Filming ...Continue Reading...
Skoda have just released a new rally based, augmented reality test drive campaign for the new Fabia RS where users become the driver in every way, right down to the helmet view that pulls in your face from the webcam. It’s ...Continue Reading...
Creative technology is increasingly central to digital marketing. For that reason, in 2007 Dare invested in a bespoke New Product Development department: Dare Labs. Steered by representatives from all disciplines and key client teams, this dedicated resource has a remit ...Continue Reading...
Meet Nelson, Coupland, and Alice — the faces of tomorrow’s book. Watch global design and innovation consultancy IDEO’s vision for the future of the book. What new experiences might be created by linking diverse discussions, what additional value could be ...Continue Reading...
Tipp-Ex has created an interactive YouTube takeover ad where you can write the headline and see what happens. Even though we’ve seen many of these lately, this is somehow different because you can control many outcomes. ...Continue Reading...
Graphic designer/art director Julien Vallée makes graphic design and typography tangible by pulling it out of the computer and constructing his art out of actual physical materials, creating an effect that is quite explosive. He excels in creating both still ...Continue Reading...
This particular 3D projection was done on two identical, adjacent buildings of Sun Tec City in Singapore. The projections were quite large and fitted with matching audio. The entire projection consisted of 3D animation, based on the style and video ...Continue Reading...
When Nike launched the CTR360 football boot in Singapore, they wanted something that could deliver the revolutionary features that make this product the ultimate in ball control. At the time, they had an A4 product sheet. So the brief to us ...Continue Reading...
