The BMW Flash Projection campaign was developed at Serviceplan, Munich, by executive creative director Matthias Harbeck, chief executive creative director Alex Schill, creative director/copywriter Matthias Harbeck, creative director/copywriter Helmut Huber, copywriter Lorenz Langgartner, art directors Veronika Broich and Thomas Ardelt.

Filming was shot by director John Buche via Embassy Of Dreams Filmproduktion, Munich, with producers Helmut Hartl, Christian Schelb and Sebastian Eberhard.