Creative technology is increasingly central to digital marketing. For that reason, in 2007 Dare invested in a bespoke New Product Development department: Dare Labs. Steered by representatives from all disciplines and key client teams, this dedicated resource has a remit to explore new technologies, develop prototypes and keep the rest of the agency informed of the possibilities out there.

One such application we’ve newly released to the Apple iTunes app store is the brand new Dare Labs Remote Palette.

Why? Dare Labs explores new and innovative technologies, ‘off-brief’, allowing us the opportunity to come up with brand new ideas and then put them forward to clients. The technology behind the Remote Palette is one of the first-of-its-kind and has already found its way into a number of groundbreaking products for clients.

Exploring the pleasure of engaging with ‘invisible technology’ between two devices, the Remote Palette showcases how an iPhone and iPad device can seamlessly work together to create a rich and enjoyable drawing experience.

The iPad screen is left as a completely blank canvas to draw upon, with the iPhone performing the role of control tool. The iPhone is where the user can select from different coloured paints and brushes, before using their fingers to paint directly onto the iPad in a delightful, simple way. With a very simple interface and no instructions required the Remote Palette also contains a selection of kids canvasses which can be coloured in.

As an intuitive and fun application the Remote Palette has potential to appeal to kids and adults alike. We have recently launched this app on iTunes, and we intend to extend and enhance its features. As a fun, entertaining and original application the app could have broad appeal if associated with childrens, educational or consumer brands.

More details here:

http://itunes.apple.com/us/app/remote-palette/id386596739?mt=8

http://labs.daredigital.com/remotepalette/help.html

CREDITS
Agency: Dare Digital
Creative Director: Flo Heiss
Technology: Perry Price