Color Sensitive Billboard
IBM’s Smarter Planet campaign acknowledges the importance of intelligent systems in the world today. In the retail industry, for example, consumer data around something as simple as color can have massive implications around shipping, inventory and, ultimately, overall sales. This interactive billboard is a simple and engaging virtual demonstration of how a smarter retail system can work.
Full Color Business Cards Digital Printing at PsPrint.com
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Why are conusmers interested in a smarter supply chain? That is whom this OOH piece is targeted toward. I personally don’t care. So why is IBM spending advertising dollars on consumers that are not business decision makers and not using their service? Shouldn’t cool creative have a decent strategy?