3 out of 4 people think that if a homeless person can’t get off the street, it’s his fault. Probably because they’ve never experienced the street themselves.With the Samu Social, the most important emergency service for the homeless, we created a 24 hr film reconstructing an entire day in the life of a homeless person. His struggles to get food, to keep clean, to sleep, to survive. And the directors of this film? The homeless themselves. Using camera glasses they let us see life through their eyes.

Site Link:
www.being-homeless.com

Site Explanation
To escape the street, you have to find and click on the samusocial logo at the bottom of the screen.

Then a text explains: « Samusocial. Helping people escape the street. The street. Easy to enter. Hard to escape».
It’s then possible to make a donation to the samusocial’s professionnals.

Client: SAMUSOCIAL
Agency: Publicis Conseil
Chief Creative Officer: Olivier Altmann
Creative Director: Veronique Sels
Art Director: Quentin Schweitzer
Copywriter: Daniel Chandler, Veronique Sels
Directeur général: Jean-Patrick Chiquiar
Responsable agence: Emmanuelle Henry, Debora Guarachi
Agency: Publicis Net
Co-Président en charge de la création Publicis Net: Sébastien Vacherot
Responsable Recherche et Développement: Laurent Berthelot
Film production: Marcassin Films